Ginetta Cars is stepping up efforts to help petrolheads get the best gift this Father’s Day after a survey showed families were likely to splash more than ever on dads this year.

The Garforth-based manufacturer expanded into fashion in recent years and its latest collection packed with intricate racecar gadgetry and toughened materials has been a worldwide hit, selling in places as far flung as Japan, Sweden and the USA.

Now it seems dads who love their cars want a piece of the action come June 19.

Paul Zwicky-Ross, commercial director at Ginetta Lifestyle, said more adventurous fashion essentials such as rucksacks, jackets and shoes have replaced the traditional favourites.

A survey of 1000 customers has revealed that 31 per cent of buyers will choose clothes as a gift but admit they want to avoid being predictable, which means socks, pocket squares and ties are lower down the list than normal. 59 per cent of households said they would spend more than £100 on gifts.

Said Paul: “We’ve had a number of calls and requests from wives and partners looking for something a bit special for Father’s Day this year.

“I think everyone’s a bit sick of giving ties, or a bottle of port, and our Ginetta products are perfect for men who like their cars.”

With smooth curves, modern styling and the design expertise associated with Ginetta’s racing car heritage, the collection boasts an unrivalled mix of fashionable flair and seasoned durability.

The company, which first started making racing cars in 1958, has adapted its expertise to create a range of performance coats, jackets and bags inspired by the grace and beauty in one of the world’s most glamorous sports.

Key highlights include the sleek black driver’s rucksack with its quick release buckle, first devised for the seat belts of racing cars, and the Titan Track Coat with its flame retardant fabric and detailed Yorkshire craftsmanship.

It also includes a deliciously luxurious shawl cardigan made from the finest Merino wool with added suede elbow patches – a must for every racing driver.

The Walklett Blazer, named after the founders of Ginetta, is made from British waxed cotton more often used to protect sailors from the harshest of environments. In navy and olive with a flattering fit, the blazer is as fashion forward as it is enduring.

“The collection was designed to embody all that is essential in any racing driver’s wardrobe,” said Paul.

“The inspiration was taken from the great passion we have for racing cars and the very real beauty and style in what we have been building here for almost 60 years.”

All the garments are made in Britain in keeping with the Ginetta brand philosophy and created in association with factories boasting their own rich heritage and reputation for excellence. Each piece has also been produced in limited numbers to protect the exclusivity so highly coveted in the luxury market.

More from www.ginetta.com ENDS.