NICE BOOTS
Piloti, makers of technologically advanced driving shoes, has unveiled a line of limited edition leather driving shoes specially designed for fans of the world’s most renowned sports car race, the 24 Hours of Le Mans. Piloti has a deep connection Le Mans, its patented Roll Control Heel technology – rising spherically up the back of the shoe providing improved traction in the footwell and cupping the driver’s heel for reduced foot fatigue – was first tested and subsequently developed at the event.
Inspired by the era of gentleman racers, the luxurious Ligne boot is handcrafted in Italy in subtly distressed Italian leather, and features an ankle strap with an embossed 24 Hours of Le Mans logo and woven French flag.
The low-cut Piloti Circuit Le Mans limited edition driving shoe takes its cue from vintage performance racing cars, featuring a race stripe in French national colours and inspired by classic racing liveries. The woven French flag detail is a further nod to the rich heritage of 24 Hours of Le Mans racing.
Piloti driving shoes are renowned for such attention to detail – both the biomechanical detail that serve the needs of drivers, and the styling detail like tread patterns based on vintage racing tyres and the Special Edition Piloti 24 Hours of Le Mans driving shoes are no exception.
“24 Hours of Le Mans is the ultimate marriage of motorsports performance and motorsports style – so we spent a lot of time creating a driving shoe that respects this event and its fans,” said Elena Conte, Creative Director, Piloti. “Our goal with the Piloti 24 Hours of Le Mans driving shoe is to give motorsport fans a new way to share in the Le Mans magic. Our goal as a brand is to respect our motorsports heritage in everything we do.”
The partnership signed between Piloti and the Automobile Club de l’Ouest (ACO), organiser of the 24 Hours of Le Mans, was brokered by IMG Licensing, exclusive licensing agency for the 24H Le Mans brand.
“We are privileged to find a partner in Piloti who not only reflects the classic style that surrounds our race, but also understands our goal of expanding and growing the brand image of the 24 Hours of Le Mans,” said Fabrice Bourrigaud – Le Mans Spirit Manager. “Accomplishing this goal takes partners like Piloti. The 24 Hours of Le Mans limited edition Ligne and Circuit driving shoes will not only help our fans enhance their own driving experience, but also reflect their passion for our race and its drivers.”
The shoes are priced at Circuit – £158, Ligne – £385 with more information from www.piloti.uk.com ENDS.
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