Leading manufacturer of protective seat covers, Town & Country Covers, has reinforced its focus on the quality of its products.

To ensure it maintains high production standards when manufacturing its premium quality seat covers, Town & Country Covers undertakes a multitude of tests. These focus on the durability of the materials that are used. This is actioned by the team putting its seat covers through a range of tests, including tear strength by falling pendulum apparatus, seam strength and abrasion resistance.

The covers are made from a 600-denier polyester with a waterproof polyurethane backing and are designed in the UK. This means the company has total control over the process. Testing for zero water leakage and friction damage ensures critical parts of the cover perform correctly. Town & Country Covers also uses overlocked seams for extra strength and durability.

Charna Cole, Head of Product Design at Town & Country Covers, said: “We take real care when it comes to sourcing the material for our seat covers because we need them to perform in several key areas, such as being hard-wearing, waterproof, visually appealing and comfortable, so there is a great deal to consider when we choose the material we use.

“Alongside my team, I have the task of designing all the seat covers we manufacture and there’s a lot of time and effort that goes into the process because we need to make sure that when we’re designing tailored seat covers, the pattern has to be exact to ensure the cover fits the seat perfectly. We also need to consider factors such as headrests, armrests and airbag deployment, amongst other aspects, because all this needs to go into the design and sometimes we do not have access to a seat to measure it fully, so there’s a lot of time that goes into ensuring it’s correct.

“We have such a fantastic reputation in the industry because we take pride in what we manufacture, which is why the quality is so high, and naturally we want to maintain that. So, whenever we design something new, we want to know it’s the best and that customers are going to be happy with it. We also want to make the fitment as easy as possible, so that may mean adding certain elements that will make fitting the cover simple.”

Town & Country Covers has been operating for almost 20 years, making it one of the oldest seat cover manufacturers in the UK. It has a long-standing relationship with the AA, as well as with several prominent vehicle manufacturers, making it a trustworthy and recognised brand in the automotive industry.

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