Leading supplier of auto accessories and private labelling manufacturer, Simply Brands, has revealed that it is continuing to expand its presence and its workforce across Europe.

Simply Brands recently established its European entity and presence in the heart of Hannover, Germany. The base in Germany, which opened at the start of 2024, allows the company to better support its European retailers and opens up a more flexible invoicing and shipping option to its customers, creating a more seamless experience for all. The new entity has already exceeded expectations and the company is currently hiring for more sales staff who are based in Europe.
Simply Brands now has three registered entities, with one already in Hong Kong and another in the UK, alongside their operating office in mainland China.

Simply Brands’ automotive division had its best year for the financial year ending March 2024, seeing growth with both new and existing customers, fuelled in particular by new product developments, including the recent launch of its wiper blade programme in both Simply and private label brands. The company has high expectations of growth for financial year 24/25 through these product lines, as well as the launch of Invisible Glass branded wiper blades, which is managed under license.

CEO of Simply Brands, Ollie Page, commented: “We have had an incredible year, it’s been a very busy time for us but we’ve gained so much momentum in all aspects of the business and we’re thrilled with the progress we’ve made and the new customers – many of whom are household names – that we’ve gained recently.

“Yet, as always, when it gets busier, we need to ensure that our staff and customers are fully supported. Having recently strengthened our UK and Far Eastern teams with new recruits, we’re now actively looking for European-based salespeople who want to join us on the next stage of our journey. While we can reflect on the last year and be proud of what we accomplished, we need to keep looking ahead and continue to expand. I’m very much looking forward to seeing what we can do next!”

Simply Brands has a wide array of products for the automotive aftermarket, including tools, lighting, interior and exterior accessories, electric vehicle accessories and more, creating a one-stop-shop for all automotive needs. The company also has a renowned private label business with major retail chains and this sector continues to grow for Simply Brands.