Developing a new tyre or new generation of tyres means overcoming multiple challenges.

Improving on one or two items without degrading the other performances is an amazing feat, but simultaneously making advances on lifespan, rolling resistance, comfort, and noise, and all while being more respectful to the environment and maintaining a high level of safety requires a great deal of know-how and major investments into research and development.

The MICHELIN Primacy 5 tyre, a considerable increase in lifespan while maintaining high safety from the first to the last legal mile
As part of a sustainable approach, it’s essential to offer a tyre with excellent lifespan, a very high-performance level, and safe usage. It is the assurance that the customer can use their tyres in complete safety from the first to the last legal mile. According to two surveys conducted in 2023 for Michelin in Europe, the United States, and China, this is also among motorists’ main expectations, regardless of their vehicle type.

Thanks to a new patented tread pattern, a deeper-channelled tread (+10%) allowing optimum water evacuation and the use of latest-generation functional elastomers, MICHELIN Primacy 5 is A-rated according to the European standard. It improves braking performance by 4% on wet surfaces when new. Its increased lifespan (+18%) allows for driving for longer, approximately, 7000 km (≈ 4350 miles) further than its predecessor, in safety, for both daily journeys and long family trips.

This increased lifespan is even more important in the knowledge that many vehicles are now heavier and more demanding, with a direct effect on tyre wear. With a high-performance level both new and when worn, MICHELIN Primacy 5 can be used for longer. This is a factor that contributes to reducing its environmental impact by 6 per cent according to the tyre life cycle assessment (LCA).

With the development of electric vehicles, noise and comfort are now factors that are ever more prized by consumers. MICHELIN Primacy 5 continues the heritage of the MICHELIN Primacy ranges, integrating Michelin’s knowledge on reducing interior noise and optimising comfort: work to design the new tread pattern, and, for each tyre size, harmonised positioning of the blocks and sipes, allowing the MICHELIN Primacy 5 to achieve an excellent external noise and comfort level, and a reduction in interior noise.

Michelin’s environmental approach wants to appear pragmatic and globalised
In order to continuously reduce its environmental footprint, Michelin is carrying out an assessment (LCA) for each of the 5 life-cycle stages for each new range: development, manufacture, transport, usage and end of life.

Before being marketed, each new tyre must be better performing and more efficient than its predecessor. MICHELIN Primacy 5 thus improves its LCA by 6% in comparison to the previous generation, thanks in particular to the combined improvement in its lifespan (+18%) and rolling resistance (-5%).

MICHELIN Primacy 5, the tyre developed to perfectly suit the characteristics of cars and SUVs, regardless of their engine type
In the desire to have all car drivers profit from its latest technological advances, all the Michelin ranges must, depending on their specifications, benefit from these innovations. MICHELIN Primacy 5 is a perfect example of this. It provides a level of requirement matching that expected of a car or SUV, whether this is a combustion engine, hybrid, or electric vehicle, combining lifespan, torque, range, weight, noise, and better environmental respect.

In this way, the Group is developing a global tyre approach for vehicles and allowing its customers to choose their tyres in accordance with their needs and not the vehicle’s power source.

The MICHELIN Primacy 5 tyre will be available in 87 sizes in 2025, of which 64 will be available from January in Europe, with a total of 149 dimensions available by mid-2026.