
After going viral online on platforms such as TikTok, Simply Brands’ reusable dehumidifier pouch has become a leading product in the company’s portfolio. Now, the product has won the Auto Express test to find the best dehumidifier pouch, earning the product the recognised Best Buy badge and beating six other dehumidifier pouches.

The Simply Brands reusable dehumidifier helps prevent in-car condensation on the windscreen and windows to keep them and other surfaces clear of moisture buildup, which could cause rust, mildew or musty smells. It’s reusable and can be easily dried on a radiator, in an airing cupboard or in a microwave. It’s filled with approximately 350g of activated environmentally friendly silica gel that can absorb up to 40% of its weight in moisture.
The Auto Express test concluded that the Simply Brands product earned five out of five stars because “it does everything well.” The test also states that “The paperback-sized bag holds a hefty 350g of silica grains, which absorbed a reasonable 24g of moisture, but still had more capacity.”
Simply Brands’ Business Development Manager, Sam Robinson, said: “We’re incredibly pleased with this win. During the winter months, drivers become increasingly frustrated with the moisture in their vehicle taking a long time to clear and so start to seek a way to resolve it. This has then led to them finding our reuseable dehumidifier pouches and sharing their advice online, creating a viral moment for the pouches, as more and more people have bought them and shared their own experiences.
“We were obviously pleased when this happened on TikTok, so for Auto Express to continue this praise of the product puts the cherry on top! Auto Express is well known for their tests and their opinions on products go a long way, so we’re sure the popularity of these dehumidifier bags will continue to rise.”
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